Second Hunan Ethnic Film Exhibition opens

Nov Thu 2024
The second Hunan Ethnic Film Exhibition opened in Furong Town, Yongshun County, Xiangxi Tujia and Miao Autonomous Prefecture on November 26. The opening ceremony kicked off with the Tujia welcoming song and Xiangxi welcoming dance, showcasing the charm of Xiangxi’s ethnic customs.

According to Xiang Jiamao, head of Yongshun County, Yongshun has profound historic culture, beautiful natural scenery, and rich ethnic customs. Yongshun is also the starting point of Xiangxi film.


 
“Furong Town”, filmed 38 years ago, is Yongshun’s first cultural and tourism brand. And many excellent works such as “Suppressing Bandits in Western Hunan”, “Scarlet Xiangxi”, and “Our hero where are you” were filmed in Yongshun. In particular, the recent film “New Furong Town” has started shooting, which has made beneficial explorations to promote the integrated development of film and cultural tourism, and enhance Yongshun’s popularity and reputation.

Li Hong, general manager of Xiaoxiang Pictures, said that Xiangxi is famous as a shooting location of movies and has unique charm due to its culture. The movie has become a spokesperson for Xiangxi culture and a powerful driving force for local economic revitalization. Currently, Xiaoxiang Pictures is making every effort to create ethnic themed films such as “Coffee or Tea?-Good Job”, “New Furong Town”, and “Jiang Mengnan”, showcasing Hunan’s unique ethnic customs from multiple perspectives, and helping Xiangxi to go national and global.

28 ethnic themed films across the country are exhibited at this film exhibition. During the event, various activities will be held, including a meeting with main creators, a high-level talk on ethnic film creation, a filmmaker exchange meeting, and a symposium on new-quality productivity and high-quality development of ethnic films.


 
Meanwhile, three boutique routes themed “Traveling Following the Movies” were released. The routes, based on the filming locations of well-known film and television works, involve famous tourist attractions in Xiangxi such as Fenghuang Ancient Town, Furong Town, Qianzhou Ancient Town, Liye Ancient Town, Rebala Scenic Area, and Aizhai-Shibadong-Dehang Grand Canyon Scenic Area, to create immersive tourism experience new scenes. Tourists can enjoy the magnificent scenery in the movies and experience the mystery and humanistic charm of Xiangxi.

In the first half of this year, Xiangxi Prefecture received a total of 35.6741 million tourists, with a total tourism revenue of 34.797 billion yuan. At present, Xiangxi Prefecture is exploring a new model of integrated development of film and cultural tourism. A large number of scenic spots such as Fenghuang Ancient Town, Furong Town, Qianzhou Ancient Town, Liye Ancient Town, Rebala, and Aizhai-Shibadong-Dehang Grand Canyon have become shooting locations for many movies. “Traveling Following the Movies” has become a new brand for Xiangxi’s cultural and tourism industry.


Chinese source: hunantoday
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